Auto Trends Heading Your Way

Until recently, the U.S. auto market was insulated from what took place in much of the rest of the world. Passenger vehicles built in North America, particularly in Canada and the United States, were often different from what car manufacturers built in Europe, Asia, South America and elsewhere.
Auto Trends
Beginning with the global economic crisis of 2008, automakers began to take stock in what they had to offer and how they could survive for the long term. General Motors and Chrysler went bankrupt, restructured and are far different companies than they were just a few years ago. Ford decided to internationalize its fleet, building and selling similar models in all markets under its "One Ford" plan.
The changes realized in the past few years portend to even greater movement in the coming months and years. We're tracking all of the latest auto trends and our forecast includes the following notables:
Global Mergers -- China is the new top dog in automotive world, with consumers there buying more cars annually than in the U.S., the former global leader. China's automotive manufacturing industry is still young and no cars are currently built in China and sold in the U.S. Expect that to change as Chinese companies snap up foreign manufacturers or at least expand their current manufacturing relationships in order to get Chinese products throughout the world.
More Hybrids -- Electric vehicles are getting plenty of press, but these cars are not notable sellers. Hybrids, which have gone through more than a decade of refinement, will grow in leaps and bounds as manufacturers figure out ways to cut and share costs, driving down the price of these vehicles within reach of most buyers. Look for hybrids to appear in a greater variety of vehicles and in non-traditional forms such as with Buick's eAssist technology, offering "partial" but effective hybridization.

Management Solution to Auto Industry

The global economy has been turbulent for the last couple of years but the automotive industry, in particular, has been encountering the most challenging environment. Market dynamics are changing rapidly, thus forcing the auto makers to change their business strategies and to implement them successfully in order to stay competitive. Auto parts makers are further squeezed as they need to satisfy more diverse product requirements with low room for errors in a relatively much shorter time span. As radical technological trends are inevitable, harnessing this opportunity will enable companies with innovative products to gain market share.
The following key trends have been shaping the auto industry:
Auto-crisis: The latest crisis led to excess inventory and massive debt accrual for a number of big automakers in the US and Europe. At the same time, strong growth and a healthy economic outlook in BRIC nations has helped their local companies make headway into local as well as international markets. The financial landscape is forcing the big auto companies in the US, Europe and Japan to rapidly shift their strategy and to innovate faster in order to compete with the Asian auto and auto part makers.
Globalization: The opening of the international trade boundaries has helped companies expand into new growing markets such as Asia; however, it adds to the complexity of satisfying different types of local customer requirements making auto development complexity increase manifold.
Alternately, globalization is also increasing the threat of serious competition from Asian OEMs that are buying the anemic divisions of western OEMs thereby leapfrogging into gaining intellectual capital that can be easily exploited in conjunction with their cheap labor.
Quality, reliability and product differentiation to suit the local market at lower prices are becoming essential to a successful product portfolio. While protecting intellectual property rights, internal collaboration as well as that across the global supply chain has become paramount.
Regulations and sustainability: Increasing focus on pollution and fuel economy regulations is forcing companies to look beyond gas engines as there is a limit to reducing the emission and increasing fuel efficiency using conventional engines. With the maturity of battery technology, electric cars are changing the landscape rapidly and may even make the hybrid cars less relevant in the coming years. Safety issues can lead to costly legal battle and product recalls for the auto manufacturers. Companies need to exceed the government controls standards for their own good.

Futures Automotive Trends

The combined impact of increasing energy needs and the rising prices of parts have forced automakers, suppliers and marketers to find new ways of using technology to come up with better vehicles. New business trends are behind the transformation of the automotive manufacturing industry. By adopting these trends, manufacturers can better respond to global challenges like market uncertainty.
Rising oil and gas prices, air pollution, traffic jams and extensive media coverage of the global warming debate have increased the awareness of automotive customers with regards to environmental issues..
Drastic emission regulation for vehicles will affect most markets in four years but automakers product portfolios are insufficient to meet the demand for engines with low CO2 emissions rates. Zero emission vehicles are ripe for volume markets but RD partnerships are vital to the successful development of power and fuel cell technologies.
A system already in production will enable a car to stay some distance away from another vehicle on the road. Short-range radar braking systems will hit the market soon. In the future, self-guided cars will allow drivers to sleep, read or do other tasks while traveling. Future systems will employ digital imaging, special roadways and sensors to create driving commands.

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