Auto Accident Trends in Florida

Automobile accidents are an unfortunate fact of life. There is some risk involved every time an individual gets behind the wheel of their car or truck. No matter how good a driver someone is, and inattentive moment or miscalculation by another driver can lead to disaster. While crashes have become much more survivable with the addition of safety measures like air bags, anti-lock brakes, three-point rear seat belts and reinforced crumple zones, manufacturers have not yet devised a way to prevent accidents from happening altogether. Until they do the safest course of action is to drive defensively and with a clear head.
According to the statistics in the state of Florida in 2007, there were 256,206 crashes. That translates to about 702 traffic issues every single day. Law enforcement officers are required by the state to submit a report any time they are called upon to investigate an accident that involves personal injury or death as well as what types of contributing factors were involved. This makes it possible for regulators to come up with a reliable report as to how many incidents involve someone leaving the scene and whether or not alcohol or narcotics were involved.
During 2007 there were 366,917 drivers involved in traffic incidents. These resulted in 3'221 deaths. Those deaths occurred in 2'947 different fatal accidents. While deaths are fairly rare, injuries are not. 212,149 injuries resulted from 135,601 accidents. Of the over a quarter of a million incidents that happened in 2007, 117,658 resulted in property damage only. Alcohol was at least partially to blame for 22,823 of those and drugs were involved in 1,252. It is not just cars that get in accidents, as motorcycle crashes accounted for 9,205 that occurred in 2007. Pedestrians and bicycles were also involved in these traffic collisions accounting for 8,129 and 4,847 respectively.

Auto Trends With Automotive Marketing

The role played by an Automotive Marketing Research report cannot be discounted because these reports form the basis of any new launches or developments in the automobile industry. But what makes these reports bankable is the fact that they are made by industry experts and those who have been observing the auto industry for a fairly long period of time. These reports are a compilation of the growth graphs, present trends, future projections and all the other latest happenings in the world of automobiles. There are many such reports that claim to be the best reports in the industry. But some discretion needs to be exercised before you bank on a report such as this because you do not want to be misled by false information. After all, most strategic decisions taken by companies in this sector take these reports into consideration.

So what is the need for an automotive marketing research?

• The automotive industry is among the fastest growing industries across the globe. For this industry to make steady progress, it requires an outlook to know where the growth areas of the future lie. Powersports marketing research is an important aspect with the increasing popularity of all terrain vehicles, side-by-side utility vehicles and scooters.